Loretta Cella has spent the last 10 years dedicated to the empowerment and success of young people. In working with youth
and their families in a variety of capacities, Loretta has been able to hone her skills and develop a real passion for providing high quality innovative programs for young people in need. With a strong sense of community and drive to succeed, Loretta has had the great fortune to work with over 2000 youth and families in British Columbia, Ontario, Delhi, India and recently in Kenya. 

Although Loretta has many success stories to share, her most recent celebration came this year, when in the fall of 2007 Loretta achieved the realization of a dream and saw the Passion Foundation come to life. Using her skillful networking abilities she created an amazing national Board of Directors from Vancouver, Calgary, and Toronto who are dedicated to providing quality services for young women and their families. Loretta gives special thanks to McCarthy Tetrault LLP in Vancouver, BC for their services as the Passion Foundation's law firm.

Loretta is a trained and certified child and youth care counsellor, life skills coach, and is currently working on International Coaching Federation certification through MentorCoach. Loretta embraces life long learning and takes advantage of the many opportunities for partnerships and shared learning with other trained professionals across Canada and into the United States.

In her free time Loretta enjoys being creative through a variety of art mediums including writing, reading, painting, and cooking. She also likes to take advantage of Vancouver, BC and its outdoor activities as well as training at the gym, travelling, and spending time with family and friends.  In addition Loretta also runs a social professional group for women called Women with PURPOSE who meet regularly for networking and social engagements.

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